Senior Design Manager

Nielsen is a company dedicated to powering a better media future through insights that drive client decisions. The Senior Design Manager is a senior creative leader responsible for shaping and executing innovative marketing design and brand strategies, ensuring that all creative efforts are visually distinctive and culturally relevant.

Responsibilities:

• Creative Center of Excellence: Maintain a modern creative organization that supports all marketing and business functions, acting as a strategic internal agency. Establish creative strategy, frameworks, brand systems, and storytelling principles that scale across audiences, products and channels
• Content Creation: In collaboration with the Creative Director, lead the creative strategy, ensuring high-quality, relevant content and multimedia assets. Lead and develop creative concepts and assets for integrated campaigns, product launches, ABM programs, and executive-level communications. Ensure creative is customer insight-led, audience-driven, and optimized for performance across digital, social, events, and sales channels
• Storytelling: Translate technical products, platforms, and solutions into clear, differentiated B2B narratives. Partner with Product Marketing and Sales to develop creative that supports the full funnel—from awareness and demand generation to enablement and retention
• Cross-Functional Collaboration: Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure creative efforts are integrated and consistent across all channels
• Team & Agencies Leadership: Mentor multidisciplinary teams across design, copy, content, and production. Manage and align agencies, contractors and production partners to standards and business priorities
• Quality & Accuracy: Maintain a fanatical devotion to detail; ensuring that while our stories are engaging and vibrant, they remain rooted in the unassailable accuracy that defines the Nielsen name

Requirements:

• 10+ years of creative experience in global brands with a strong reputation as an expert
• 7+ years of experience in managing agencies and leading teams, including both direct reports and cross-functional teams and agencies
• Proven track record of leading, developing and executing successful, large-scale creative strategies. Leadership in driving innovation and complex initiatives
• Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders
• Bachelor's degree in Design, Advertising, Marketing or equivalent experience
• Advanced degree or specialized certifications preferred