Senior Marketing Manager – Schools

Role Overview

• Shaping direct-to-school marketing strategy for commercial growth
• Owning school-level marketing strategy & performance
• Working closely with customer, product, and content teams
• Leading and developing a team of marketers
• Safeguarding and strengthening brand perception across touchpoints
• Setting success measures and KPIs for campaigns
• Overseeing email channel and ensuring effective communication
• Planning and optimising campaigns across core channels
• Collaborating with customer, product, and content teams
• Reporting performance and connecting to overall revenue targets

Requirements

• Significant experience in a senior marketing role, ideally within B2B, SaaS or subscription-based organisations
• Proven experience owning and delivering commercial marketing strategies with revenue accountability
• Strong understanding of lifecycle marketing and multi-channel campaign delivery
• Demonstrated ability to use data and insight to drive decisions and optimise performance
• Proven experience overseeing the delivery of effective, high-quality campaigns with compelling messaging and engaging concepts
• Strong stakeholder management and communication skills
• Experience managing or mentoring marketers in a high-performing team
• Experience in the education sector
• Familiarity with tools such as Hubspot, Google Analytics or similar platforms
• Experience writing value propositions and positioning

Benefits

• good work-life balance
• training and support
• flexible working
• generous holiday allowance
• flexible hours
• buying and selling holiday
• enhanced maternity pay
• free breakfast
• fruit
• drinks
• regular socials