Senior Manager, Retail Marketing

Role Overview

• Lead the concepting, development, and execution of national dealer advertising programs and Tier 3 retail marketing campaigns.
• Build integrated toolkits, assets, and playbooks that enable dealers to activate consistently and effectively across channels.
• Develop retail programs that reinforce Mitsubishi’s brand platform and support priority vehicle launches, incentives, and seasonal events.
• Oversee the strategy and performance of dealer websites, ensuring accuracy, brand consistency, and conversion-driven UX.
• Partner with digital teams and vendors to optimize traffic, lead generation, and on-site engagement.
• Implement best practices, templates, and guidance to elevate dealer digital execution and compliance.
• Lead the planning, promotion, and execution of national and regional test drive events at dealerships.
• Develop event toolkits, signage, digital assets, and lead-handling processes to ensure consistent, high-quality execution.
• Own the strategy, design, and deployment of showroom POP materials, signage, and retail merchandising kits.
• Ensure in-store experiences reflect the brand, support sales conversations, and reinforce key product and warranty messages.
• Manage production timelines, vendor relationships, and distribution logistics.
• Oversee the Co-op and RDA programs in partnership with ACB, ensuring program rules, processes, and guidelines support evolving business needs.
• Manage program budgets, fund utilization, and financial stewardship to maximize dealer participation and marketing impact.
• Continuously refine program rules and workflows to improve efficiency, dealer experience, and alignment with retail priorities.
• Establish KPIs and reporting frameworks to measure the impact of retail marketing programs, dealer advertising, test drive events, and digital performance.
• Analyze results, identify opportunities, and drive continuous improvement across campaigns and channels.
• Present insights and recommendations to leadership, field teams, and dealer partners.
• Serve as the primary liaison between Retail Marketing and Tier 1 brand teams to ensure message alignment, creative consistency, and coordinated go-to-market planning.
• Collaborate with Product, Incentives, CRM, Digital, Legal, Sales Performance and Field Operations to deliver integrated, customer-centric retail experiences.
• Manage agency partners to ensure high-quality creative, on-time delivery, and efficient use of budgets.

Requirements

• 8+ years of experience in automotive retail marketing, regional/Tier 2 or Tier 3 marketing strategies and tactics, preferably from the OEM side with strong digital knowledge.
• Vendor, project & contract management experience.
• Ability to collaborate & identify/resolve conflicts or barriers to effective teamwork.
• Strong presentation skills that can be persuasive and informative in nature at all levels in the organization.
• Strong working knowledge of Customer Relationship Management (CRM) systems, including data segmentation, customer lifecycle management, automation workflows, and performance reporting.
• Proven experience supporting and executing retail marketing campaigns, with hands-on involvement in promotional planning, audience targeting, omnichannel activation, and post-campaign analysis to drive sales and customer engagement.

Benefits

• Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
• Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
• This position comes with monthly a car allowance, contingent upon a satisfactory driving record.
• Benefit from our 401(k) with Company match and annual contributions based on years of service.
• Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
• Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
• Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
• Experience our collaborative workspace where ideas flow freely.