Lifecycle Marketing Manager

Role Overview

• Align to goals, execute industry-specific omnichannel marketing plans on customer accounts, build out strategy, and measure campaign success
• Partner with the Sales and Customer teams to build out quarterly focus, managing activities from concept to completion that are designed to proactively support the pipeline, engage and elevate customer accounts
• Identify the key user personas in our customer base and obsess over their organizational and personal needs, motivations, and pains, and then design comprehensive marketing programs that serve to address them
• Leverage our ABM tools to identify, monitor, and respond to buying intent signals shown by our target market with outbound tactics
• Ensure an always-on account strategy to ensure our top target accounts are continuously receiving personalized marketing communications
• Report on ABM funnel metrics to show the effectiveness of your marketing activities as it relates to account penetration, account engagement, and pipeline influence
• Own the strategy, execution, and budget of customer advocacy programs within the Total Expert annual customer conference (Accelerate), including customer awards program, customer speakers, on-site content creation, and networking activities
• Partner with the Senior Lifecycle Manager to drive the strategy for qualified leads and engagement through paid media – supporting campaign set up through LinkedIn and AdRoll, continually analyzing and monitoring spend and effectiveness across paid channels, managing budget and pacing to ensure we are hitting our key paid media metrics
• Assist in the setup and help manage consistent ad campaigns across paid search (Bing, Google), paid social, remarketing (Google Display), and AdRoll
• Continuously inform and educate the sales organization as it relates to new and planned marketing activities that will be deployed to their accounts
• Build and manage evergreen and nurture campaigns for an always-on brand presence with our customers
• Support in-person tradeshows, including advocacy opportunities from events as needed
• Partner with the customer success team and communications team to build out marketing communications/processes for activating and engaging advocates within our customer base, working across departments to coordinate customer outreach
• Partner with the communication manager, sales, and customer success teams to outreach and secure customer advocates and logos for webinars, speaking, content, media, and PR activities
• Build strategy and own external relationships with voice of the customer tools, such as G2 and Scotsman Guide

Requirements

• Bachelor’s degree or equivalent work experience
• 2+ years of experience setting up, running, and managing demand generation campaigns with a strong emphasis on driving qualified pipeline
• Experience working in SaaS, ABM, and B2B marketing
• Knowledge of outbound marketing tactics such as paid social, display advertising, email marketing, retargeting, and events
• Experience working with marketing automation and CRM platforms such as Hubspot, Salesforce, or Marketo (Hubspot a plus!)
• Experience working with third-party validation tools, such as G2 and Scotsman Guide
• Strong analytical skills and comfortable making data-backed decisions
• Passionate about solving complex problems and pushing the limits of what’s possible
• Solid track record of building relationships and collaborating at all levels of the organization
• Ability to work independently, paired with a desire to learn and grow
• Adaptability to a high-growth business culture: has a forward-thinking mindset, is resilient, adaptable, and curious
• Strong verbal and written communication skills
• Strong analytical and problem-solving skills
• Willing to travel up to three times a quarter

Benefits

• Medical, Dental, Vision
• HSA (Health Savings Account)
• FSA (Flexible Spending Accounts)
• Company paid Life Insurance
• Short-Term Disability
• Long-Term Disability
• Flexible Time-Off (FTO)
• Paid Parental Leave
• 401(k) with employer match