Product Marketing Manager

ECI Software Solutions empowers small and medium-sized businesses to compete and grow by providing industry expertise and purpose-built solutions. The Product Marketing Manager will lead the go-to-market and positioning strategy for ECI’s payments solutions, focusing on building effective growth strategies and collaborating with sales and product leadership.

Responsibilities:

• Build a coherent marketing & GTM strategy for our payment solutions
• Use data-driven approaches to identify opportunities across the sales funnel and implement marketing plans to capitalize on them
• Create product messaging frameworks, tailored to each industry we serve
• Define and build buyer personas, and deliver targeted sales/marketing content
• Coordinate cross functionality to prioritize and execute go-to-market initiatives
• Deliver campaigns messaging, strategy, and be a close partner to demand gen
• Develop sales tools, playbooks, and sales enablement programs
• Develop solution centric, customer-facing assets (e.g., pitch decks, brochures, videos)
• Develop compelling product and industry webpage content
• Develop competitive positioning for product(s), including battlecards, win/loss analysis
• Guide customer advocacy and customer use cases
• Lead product launches and all internal and external communications

Requirements:

• Proven experience in product marketing for B2B SaaS platforms, with strong preference for payments, fintech, or financial infrastructure solutions
• Data-driven product marketer with experience analyzing full-funnel performance to inform marketing strategies and measure impact of marketing initiatives
• Compelling storyteller with a strategic and analytical mindset, with ability to turn complex product discussion into value-based narratives
• Experience collaborating with cross-functional teams such as sales, product management, demand gen, customer marketing, creative, PR
• Experienced in presenting to internal executives with clear, concise content
• Experienced in creating sales tools, campaign content/messaging, and sales plays
• Degree in marketing or business, or comparable education/experience
• Pragmatic Institute certification and/or MBA desirable