Define the 12-month roadmap for Influencer marketing, transitioning the function from a "channel" to a core "growth engine" that fuels our paid social mix.
Own the seven-figure influencer P&L. You are the North Star for ROI, CAC, and LTV within the creator space.
Lead the end-to-end strategy for high-volume UGC, specifically optimized for paid social whitelisting (dark posting) to drive immediate conversion.
Architect and negotiate complex, long-term commercial relationships with "Macro" talent (1M+ followers), managing legal contracting and agent relations at the highest level.
Design aggressive, performance-based incentive structures including hybrid CPA, revenue share, and equity-based models.
Partner with Growth and Creative leads to ensure creator assets are the primary fuel for the Meta/TikTok/YouTube auction.
Build a rigorous testing framework to iterate on hooks, CTAs, and creative angles, moving beyond "vanity metrics" to true incrementality and blended CAC analysis.
Direct and hold accountable external agencies to ensure a flawless, compliant pipeline of creator content at pace.

Extensive experience in Influencer/Growth Marketing within a high-growth D2C scale-up, with a track record of scaling a channel to significant monthly spend.
Expert-level negotiation skills with Tier 1 talent agents and a deep understanding of contract law and usage rights.
You are comfortable with data-heavy environments. You understand attribution modelling, whitelisting, and how influencer content interacts with the Meta/TikTok algorithm.
You know exactly why a 3-second hook works (or doesn't) and can brief creators to produce high-performing, compliant assets for regulated health products.
Experience managing six or seven-figure monthly budgets and the ability to build the internal processes needed to sustain that volume.
The ability to distinguish when to play for brand equity and when to push for aggressive, discount-led acquisition.

Share options.
25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
Health insurance with Vitality.
Electric car salary sacrifice scheme with Octopus.
Enhanced maternity and parental leave.
Nursery benefit provided by YellowNest.
Employee assistance programme (access to therapy, financial planning and discounts).
Generous pension (includes both employee and employer contributions).
Flexible working options, including a dog-friendly office in Farringdon.
Personal training and development budget via Learnerbly.
Wellhub membership, giving you access to over 2,000 locations in the UK.
Cycle to work scheme.
Season ticket loan.
Discount on Numan products for your friends and family.
Paid volunteering days.
An additional 2 weeks off once you reach your 5th anniversary with Numan.

Influencers Lead

Key skills