Paid Media Specialist, Part Time, Bilingüe

Role Overview

• Plan and optimize campaigns on platforms like Jane, Dutchie, and Sparks
• Monitor key metrics (ROAS, CTR, CPC, CPM, impressions) and adjust them in real time
• Analyze sales data to allocate budgets by store and SKU
• Realize budgets toward higher-impact channels
• Coordinate with Sales and Marketing on key events (e.g., Green Wednesday, 4/20)
• Manage full-funnel campaigns on Google Ads, Meta, YouTube, and emerging networks
• Implement retargeting, lookalike, and conversion funnel strategies
• Collaborate with creative and product teams for consistent messaging
• Coordinate influencer and affiliate programs
• Use analytics tools (GA4, Meta Insights, Looker Studio) for reporting and KPI tracking.

Requirements

• 3-5 years of experience in digital media buying (Consumer Packaged Goods/CPG)
• Advanced English (C1 level)
• Experience managing monthly budgets of $10,000-$100,000 or more across multiple platforms
• Proficiency in Google Analytics (GA4) and Looker Studio.