Operation of the Insider CRM platform using email, Push, SMS, WhatsApp channels and all available features (e.g., Architect, Single Campaigns, Reports, among others);
Creation and adjustment of responsive HTML email templates;
Creation and maintenance of segmentations and lists for sending, based on the data available in the CRM platform;
Creation and scheduling of one-off sends for email, Push, SMS, and WhatsApp;
Creation and maintenance of communication journeys / drip campaigns / automated flows with email, Push, SMS, and WhatsApp;
Creation and maintenance of automations on the platform;
Working with email personalization using variables;
Measurement of campaign results, analyzing KPIs such as delivery, open, click, and conversion rates, among others. Ability to extract insights from these results to propose improvements and optimizations for ongoing operations;
Strategic support to clients to identify areas that can be adjusted and improved in the proposed strategy.

Experience operating Insider;
Experience and proficiency in HTML for emails;
Knowledge of Google Analytics;
Knowledge of Google tools (Sheets, Slides and Docs);
Experience analyzing CRM campaign results: able to analyze operational KPIs such as delivery, open and click rates, as well as financial outcomes like conversion rate and target attainment;
Experience with inbound campaigns and communication journeys (automated flows of email, SMS, Push, WhatsApp);
Independence and autonomy to work in multidisciplinary squads;
Knowledge of a programming language.

Differentials:

Flexible meal and food allowance card;
Health insurance;
Dental plan;
Flexible working hours and location;
Home office allowance paid through payroll (regardless of whether the work model is hybrid or 100% remote);
Monthly childcare allowance for people with children up to 5 years and 11 months old;
Access to various gym platforms;
Birthday day off with no salary deduction;
Parental leave of 180 days for the birthing parent and 30 days for the non-birthing parent;
Atypical parental support for caregivers of children with disabilities or neurodiversity;
Platforms for physical and emotional health and well-being;
Free consultancy for social assistance and psychological support, legal guidance and financial consulting;
Reduced electricity bill costs through renewable energy sources;
Free SESC membership card (Serviço Social do Comércio) providing access to culture, education, health, sport, leisure and assistance;
Partnerships with educational institutions;
Our Talent Development team is ready to help you pursue knowledge and growth so you can continue developing within the company;
Community groups to connect, share experiences and be part of this great culture.

CRM Specialist

Key skills