Build and maintain a high-level view of commercial performance, consolidating KPIs and executive summaries to support decision-making (productivity, conversion, cycle, coverage, losses, mix);
Prepare and sustain the forecast (monthly, quarterly, semiannual, and annual), defining assumptions, explaining variances, and proposing actions to close gaps;
Diagnose funnel bottlenecks and opportunities by segment/cluster (e.g., Campaign, e-detailing, Insights), proposing continuous improvement initiatives (processes, portfolio focus, outreach approach);
Design and evolve a data-driven accelerated opportunity generation engine, producing analyses and cross-references to quickly generate target account lists and offer hypotheses for prospecting;
Deliver “prospecting packages” to the commercial team (prioritized accounts + value proposition + likely decision-maker personas + sector-specific arguments/insights) to accelerate qualified lead generation;
Produce structured analyses of opportunity performance and quality (win/loss, loss reasons, conversion rate by stage, cycle time, average ticket, disqualification reasons), converting findings into actions;
Define data, reporting, and metric requirements (calculation rules, essential fields, indicator governance) and align with the Junior CRM Analyst on implementation/updates;
Prepare materials for executive rituals (pipeline review, forecast review, QBR), with narrative, insights, and concise recommendations.

Bachelor's degree in fields such as Engineering, Economics, or Business Administration;
Advanced knowledge of Excel and/or Google Sheets (advanced functions, pivot tables, modeling);
Experience building dashboards using BI tools such as Power BI, Tableau, or Looker;
Basic knowledge of SQL for queries and data joins;
Intermediate experience with CRM systems, with analytical mindset and ability to specify requirements.

Meal allowance / meal voucher;
Flexible hours and workplace arrangements (for Remote roles);
Transportation voucher (for Hybrid or On-site roles);
Profit-sharing (PLR);
Multi-benefits: flexible allowance via Flash Card to use as you prefer;
Gympass / Wellhub access;
Psicologia Viva (online platform for appointments with psychologists and nutritionists);
Health and dental insurance;
Life insurance;
Extended parental leave (up to 6 months for mothers and 20 days for fathers);
Rede D'Or: support and resources for mother and baby health via a network of accredited nurses;
Partnership with your regional SESC (varied programming in education, health, culture, leisure and social assistance);
Birthday day off (one day off to take on the day of or within the month of your birthday);
Learning platform with various courses to enhance your knowledge (UCA);
Language school (AIA);
Leadership development program;
Mentoring program for Afya women (MMA);
Discount on undergraduate and postgraduate courses at Afya educational units;
Premium subscription to Afya iClinic and Afya Whitebook

Senior Commercial Intelligence Analyst

Key skills