Participate in the management and tracking of the team’s and client’s requests;
Provide close monitoring and support for the media operation;
Prepare performance analyses, identify issues and propose improvements for the operation;
Interact with client teams during project involvement;
Present reports and analyses to the client and other agency teams;
Play a leadership role in the analytical process, from hypothesis generation to presenting findings;
Collaborate on strategic planning by applying comprehensive critical thinking about the client’s brand, activities, and competitive landscape using available data;
Increase the volume of available data by working together with the data engineering team;
Translate analytical needs into project specifications for specialists (data solutions, data engineering, martech, social insights, research, etc.);
Participate in channel, audience, and budget strategies;
Evaluate and work alongside external research and analytics vendors;
Present to clients with support from specialists (social, research, etc.) using a clear and understandable narrative for non-experts (strong storytelling in PPT/Keynote);
Identify opportunities for organic growth;

Previous experience using Agile methodologies;
Knowledge of and experience with Google Analytics, app tools such as Firebase and AppsFlyer, and digital marketing tools: media platforms, social networks, and audience platforms;
Previous experience implementing and analyzing data with GA4;
Proactive, solution-oriented approach to identify and resolve related issues;
Data skills: SQL, Advanced Excel, Power BI – Power Automate / Power Apps (a plus);
Marketing concepts such as customer journey, conversion funnel, and attribution;
On
and off-line media metrics, acquisition metrics and business metrics (desirable);
Handling of unstructured and semi-structured data;
Understanding of first-, second
and third-party data concepts.

Data Analytics Coordinator

Key skills