Coordinate and support overall brand communications activities
Support and drive overall brand comm. marketing strategy and activation across all touchpoints including advertising, creative production, PR, digital, social, events
Inject creative ideas to amplify brand heat and ensure the brand stays relevant
Orchestrate the localization of global marketing assets
Support to create the local brand marketing plan and calendar
Collaborate with media buying agency and support on strategic media planning
Develop Digital marketing plan which is aligned with Marketing strategy
Manage influencer & creator ecosystem including strategic seeding, content co-creation, and performance analysis
Align with seasonal ATL & PR plan, set detailed social activities for IG
Drive revenue growth by spearheading creative initiatives and trend-setting marketing ideas
Support local trade meetings with sell-in tools
Manage end-to-end marketing operations such as budget, invoice, order tracking, delivery follow-up

University degree in Business or equivalent professional experience
At least 5 years’ experience in relevant Marketing fields
Golf Industry experience preferred
High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer
Ability to develop local marketing strategies following global guidelines
Strong presentation skill to internal and external stakeholders
Advanced user of MS Office suite of products
Photoshop, Design and video editing skill preferred
Good sense of marketing trend and contents development skills
Fluent English in both Speaking and Writing.

Senior Specialist, Brand Communications - Golf Brand

Key skills