Responsible for leading strategic brand initiatives, supporting decisions relevant to the future of the System.
Lead branding discussions with different audiences: internal teams, management, directors and boards in a clear, structured, and collaborative manner.
Work on projects to build, evolve or reposition the Ailos brand.
Ensure management of the brand identity, maintaining coherence and consistency across all institutional expressions.
Produce narratives, presentations and content with excellence in public speaking, storytelling and a refined aesthetic sense.
Drive projects involving multiple areas and stakeholders with systemic vision and empathy.
Understand different contexts, needs and expectations, proposing strategic solutions that deliver business value.
Analyze strategic KPIs to measure the long-term impact of branding actions.
Conduct benchmarking and bring insights that strengthen innovation in brand management.
Manage brand positioning campaigns, leading relationships with external and internal partners.

Bachelor’s degree in Social Communication, Journalism, Advertising and Propaganda, Public Relations, Marketing, Business Administration or related fields.
Specialization in Branding, Marketing or related areas.
Experience with Google Search Console and GA4.
Familiarity with project management methodologies.
Proficiency in PowerPoint and Word; intermediate Excel.
Experience with Social Listening tools (Stilingue, Hi Platform).

Health Insurance – available when you need it
Dental Insurance – because we love smiles here
Renascer Program – a renewal and mutual-support program
Meaningful Dates – we celebrate what matters
Education Investment – we support you on your learning journey
Profit Sharing – we build together and celebrate together on our Belonging Day
Individual Development Plan – we value your career ownership
Private Pension Plan – planning for future possibilities
Life Insurance – an important benefit
Time Together – we recognize those who enjoy being with the team
Meal and/or Food Allowance – to enjoy your meals
Transportation Voucher – provided without payroll deduction
Childcare/Babysitting Assistance – because your child deserves a safe, welcoming place

Communication and Marketing Analyst III – Branding and Reputation

Key skills