Senior Director, Product Marketing

Nielsen is a company dedicated to powering a better media future through insightful analytics and data solutions. They are seeking a visionary Senior Director of Product Marketing to lead the global go-to-market strategy for their analytics portfolio, bridging the gap between technical products and commercial narratives to drive client engagement and revenue growth.

Responsibilities:

• Strategic GTM Leadership: Define and lead the end-to-end go-to-market strategy for Nielsen’s analytics portfolio. Align product roadmaps with market demands to drive adoption, retention, and revenue growth
• Product Architecture & Narrative: Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions. You will bridge the gap between technical "how" and commercial "why."
• Sales & Product Partnership: Collaborate with Sales and Product leadership to ensure organizational alignment. Develop high-impact toolkits and training programs that enable Sales to navigate complex technical conversations with confidence
• Market Intelligence & Advocacy: Serve as the "voice of the market" within the organization. Partner with other teams to conduct deep competitive analysis and customer research to identify white spaces and influence long-term product innovation
• Operational Excellence: Manage the product marketing budget and resource allocation. Establish and monitor KPIs to measure the impact of the team's initiatives on the sales pipeline, product adoption, and market share
• Cross-Functional Orchestration: Lead integrated efforts with Demand Gen, Content, and PR to ensure the Analytics story is told consistently and effectively across all global channels
• Team Leadership & Mentorship: Lead, recruit, and develop a world-class team of Product Marketers. Foster a culture of excellence, providing the coaching and resources necessary for the team to execute complex GTM strategies effectively

Requirements:

• 12+ years of experience in Product Marketing, with a significant portion dedicated to large-scale B2B, data analytics, or media technology
• 6+ years of people management experience, with a proven track record of managing other managers and building diverse, high-performing teams
• Architecture Translation: Demonstrated success in leading teams through the process of simplifying complex technical products or legacy systems for a commercial audience
• Marketing communication: Able to translate complex products into clear value propositions with customer in mind
• Executive Presence: Exceptional ability to influence senior stakeholders and craft compelling narratives that drive organizational change
• Technical Fluency: High level of comfort navigating technical environments, including API-driven architectures and cloud-based, with the ability to coach others on technical storytelling
• Strategic Vision: Ability to look beyond immediate product features to shape the long-term category-level positioning of Nielsen's analytics suite
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred