Media Director

Role Overview

• Articulating cross channel media strategies and capabilities of the agency to clients, new prospects, and internally to agency staff
• Educating internally and externally about media best practices and emerging trends
• Working with account teams to develop media strategy briefs, pitches, and project plans
• Developing and presenting strategic integrated media plans for key accounts inclusive of industry and audience research, media strategy, media mix, channel role and measurement strategy & KPIs
• Supervising channel leads in the execution of media plans, including preparation of media budgets, audiences, measurement, contracts, and supporting materials
• Leading a cross-functional team of media specialists to ensure media plans are being implemented and managed with strong performance results
• Ensuring that client’s strategic marketing objectives are being met, effectively measured, and communicated to clients
• Ensuring that performance metrics are established for each account and that there is coordinated effort among internal resources to deliver monthly reports, budget recaps, and ongoing performance reporting for clients
• Participating in new business project assignments and pitches
• Maintaining close contact with external media representatives, developing good business relationships and keeping a pulse on industry changes and best practices
• Attending industry presentations to evaluate new information/services
• Maintaining a high professional profile
• Contributing to agency thought leadership internally and externally by sharing trends and new technologies, writing blog posts, sitting on panels, and public speaking
• May have direct people management responsibilities after 120 days

Requirements

• 10+ years of experience creating digital marketing plans with multiple digital & traditional media channels (paid search, paid social, display, organic search, video, audio, print, OOH)
• Experience with planning & research tools to aid marketing and media planning
• Strong focus on measurement and analytics
• High attention to detail
• Ability to prioritize and manage multiple projects simultaneously
• Client-centric mindset
• Solid professional presentation skills (written, visual and verbal)
• Paid search experience is a plus
• Experience working at or with an agency is preferred

Benefits

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)