Field Marketing Director, Global Accounts

Role Overview

• Own Strategic Account Marketing Strategy: Align marketing investment to enterprise revenue targets, pipeline gaps, and long-term growth priorities for Smartsheet’s most critical global customers.
• Drive High-Impact ABM: Achieve account and segment pipeline and engagement goals through sophisticated account-based marketing strategies and tactics tailored to a select portfolio of high-value accounts.
• Orchestrate Bespoke Engagement: Design and execute ABM 1:1 and 1:few marketing motions, including high-touch executive programs, customized workshops, and networking tailored to specific segment needs based on intent, propensity, and readiness data.
• Establish FMM as a Strategic Partner: Serve as a strategic consultant to Global Account Directors, integrating marketing into annual account research and territory planning with shared ownership of GTM outcomes.
• Deliver Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program that meets regional pipeline, awareness, and customer upsell objectives.
• Drive Executive Alignment: Facilitate strategic connections between Smartsheet’s executive leadership and key decision-makers within your portfolio to foster long-term partnership and trust.
• Master Buying Committee Orchestration: Use intent data and account insights to map complex buying committees, deploying targeted messaging for diverse stakeholders from IT to C-suite executives.
• Maintain Operational Rigor: Own budget allocation and ROI accountability for your portfolio; establish regular performance inspection cadences with Sales to identify gaps and course-correct quickly.
• Lead Through Change: Navigate evolving operating models and new processes, ensuring consistent execution while allowing flexibility for account-specific needs.
• Represent the Field: Bring strategic account-level insights to global planning and cross-functional leadership reviews to influence broader global strategy.

Requirements

• 12+ years of B2B marketing experience, including senior roles supporting complex enterprise sales motions and Account-Based Marketing (ABM).
• Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact (NRR) in multi-stakeholder buying environments.
• Strategic Builder Mindset: Experience establishing and scaling field marketing programs and operating models from the ground up.
• Data-Driven Mindset: Strong proficiency using Salesforce and Tableau to provide executive-level reporting and data-informed strategy.
• Executive Presence: Exceptional cross-functional leadership skills and the ability to influence senior-level internal and external stakeholders.
• Ability to Navigate Ambiguity: Comfortable managing competing priorities and evolving strategy while maintaining momentum and accountability.
• B2B SaaS experience strongly preferred.

Tech Stack

• Tableau

Benefits

• Medical/vision and dental coverage options for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)