The Senior Director, Production Print Marketing leads the strategic development and execution of go-to-market initiatives to drive market share and revenue growth within the production printing sector.
Represent Canon at Industry Events: Serve as a primary brand ambassador and keynote presence at major industry trade shows to showcase technological advancements and build executive-level rapport with prospective clients and partners.
Cultivate Media and Analyst Relations: Establish and maintain authoritative relationships with key industry analysts and trade media to secure favorable positioning, positive reviews, and thought leadership opportunities for Canon.
Lead Strategic Go-to-Market (GTM) Planning: Orchestrate the comprehensive GTM strategy for the Production Print portfolio by aligning product strategies with market demands to ensure successful communications and sustained commercial momentum.
Direct Customer Marketing & Demand Generation: Lead the strategic growth, demand generation, and pipeline generation for the production print portfolio.
Drive Sales Enablement and Field Support: Partner closely with the sales organization by providing market intelligence, specialized sales tools, and high-level support for targeted opportunities to increase win rates against.

Bachelor’s degree in Marketing, Engineering, or Business, plus 15 years of related experience
A minimum of 15+ years of progressive marketing leadership experience within the Production Print or Graphic Communications industry, with specific knowledge of inkjet, toner, and finishing workflows.
Bilingual: Fluency in both English and Spanish to effectively lead cross-cultural teams and engage diverse customer bases across the production print and packaging markets.
Significant domestic and occasional international travel is required (approximately 60-70%) to visit headquarters and regional offices, attend trade shows and industry events, and meet with key accounts (valid driver’s license and acceptable driving record necessary).

Employee referral bonus
Employee discounts
“Dress for Your Day” attire program (casual is welcome, based on your job function)
Volunteer opportunities to give back to our local community
Swag! A Canon welcome kit and official merch you can’t get anywhere else
Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

Senior Director, Production Print Marketing

Key skills