Own the full-funnel performance strategy across Google Ads, Bing Ads, Meta, and emerging platforms
Manage and allocate a significant performance marketing budget ensuring achievement of ambitious targets for CAC, ROAS, and volume
Continuously optimize campaigns, creative assets, and landing pages
Collaborate with Business Development to manage and scale performance-based marketing efforts
Establish and refine measurement frameworks
Design and lead a rigorous A/B testing roadmap
Partner closely with the Head of Organic and Head of Lifecycle
Build, mentor, and scale a high-performing team of performance marketers

10+ years of experience in Performance Marketing/Growth
At least 5+ years in a leadership role managing high-budget environments
Hands-on background in SEM, Paid Social, and Programmatic
Comfortable navigating complex datasets
Proficiency with SQL, Tableau, or similar BI tools
Experience in high-consideration consumer categories (FinTech, Insurance, Real Estate) is highly preferred
Proven ability to scale monthly spend significantly while maintaining or improving efficiency metrics
Experience working within a large media ecosystem or with external publisher partners

VP, Performance Marketing

Key skills