You will support the strategic and conceptual development of the MINI brand.
In addition, you will contribute to deriving brand and communication strategy requirements for vehicles, services and innovations.
You will help define the brand positioning and the contribution of vehicles to the brand within the product portfolio.
You will analyze social trends, target groups and competitor activities and prepare the results.
You will provide content-related and organizational support to project management.
You will contribute to communication with project partners and the preparation of top-management presentations.

Degree in Business Administration, Economics or a comparable qualification.
Understanding of and enthusiasm for automobiles, market potential, customer segments and trends.
Flexibility, team orientation and a quick grasp.
Initial experience in brand or communication strategy is an advantage.
Confident use of MS Office, especially PowerPoint and Excel.
Business-fluent German and English skills.

Intern, MINI Brand Strategy

Key skills