Analyze paid social media performance across platforms with a focus on forecasting, efficiency, outcomes, and trends.
Knowledgeable with in-platform reporting in order to produce performance reports for executive and cross-functional audiences.
Develop and maintain standardized reporting, dashboards, and templates to ensure consistency and clarity in performance communication.
Partner with internal teams and vendors to ensure accurate data collection, alignment on KPIs, and shared understanding of results.
Create and manage a testing calendar including the development of testing frameworks, hypotheses, and outcomes with recommendations.
Assist with budget pacing and performance monitoring by providing support and visibility into spend and results.
Collaborate with Marketing Analytics and Marketing Technology teams regarding attribution, audience building and modeling.
Work closely with the implementation team on executing strategies

Bachelor's degree with a focus on Business
At least 3+ years of hands-on experience in managing paid social campaigns
Proficiency in social media management tools and analytics (Meta, LinkedIn, Snapchat, Pinterest, TikTok, etc)
Experience with Microsoft Excel and Google Sheets.
Ability to organize, trend and analyze large datasets with ease and accuracy
Advanced communication and writing skills.
Demonstrated critical thinking and problem-solving abilities.
Ability to meet deadlines in a fast-paced environment; working under pressure and prioritizing workload.
Highly organized and capable of working independently.
Creative thinking and the ability to generate innovative ideas.

Remote work provides a flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Comprehensive health benefits new hire eligibility starts on day 1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

Senior Analyst, Paid Social Media

Key skills