Plan, launch, and optimize ad campaigns that generate consultation bookings
Manage campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google
Improve organic follower growth across platforms
Recommend posting strategies that strengthen brand awareness
Work with existing renovation photos and videos
Review landing pages connected to ad campaigns
Improve lead capture forms (email + phone) and opt-in flow
Track and report paid + organic performance

Proven experience driving results with social media marketing (paid + organic)
Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube
Experience marketing home services/remodeling/real estate/construction is a strong plus
Demonstrated ability to convert audiences into booked consultations or qualified leads
Clear, practical communication and strong ownership of outcomes

Social Media Consultant

Key skills