Marketing Development Representative

Role Overview

• Manage inbound lead activity with urgency and discernment, qualifying leads against defined criteria while identifying true buying intent and uncovering underlying needs
• Engage inbound prospects via phone, email, and web channels, using structured messaging frameworks while applying sound judgment to determine appropriate next steps
• Adhere to established SLA standards and response time expectations while maintaining high-quality, personalized engagement
• Triage leads strategically — identifying when to route, when to nurture, and when to elevate opportunities — ensuring alignment with established lead management processes
• Accurately document activities, qualification outcomes, and insights in Salesforce to support clean data, reporting accuracy, and seamless sales handoff
• Utilize Salesloft sequences and automation effectively while recognizing when personalization or deviation is required to move a lead forward
• Identify trends, recurring themes, and customer challenges from inbound conversations and share insights with Marketing and Sales to improve lead quality and messaging alignment
• Leverage daily KPIs and performance metrics to evaluate effectiveness, identify opportunity gaps, and demonstrate areas of growth or optimization
• Develop and iterate on response templates and sequences to improve efficiency, without sacrificing engagement quality
• Maintain and deepen knowledge of Teaching Strategies’ platform, value proposition, customer personas, and market landscape to confidently articulate value and uncover needs
• Demonstrate initiative in refining workflows, identifying process improvements, and contributing to best practices for inbound lead management

Requirements

• Demonstrated critical thinking skills and the ability to determine next best action within a structured process
• Strong verbal and written communication skills with the ability to engage confidently with school leaders and education professionals
• Naturally curious with strong listening skills and the ability to synthesize conversations into actionable insights
• Ability to follow defined qualification frameworks and SLAs while maintaining flexibility and good judgment
• Highly organized with the ability to prioritize, adapt, and manage multiple inbound channels
• Comfort working with CRM systems, sales engagement tools, and performance metrics
• Experience or strong interest in education, edtech, early childhood programming, or private childcare
• Experience with Salesforce or other CRM systems (not required, but highly valued)
• Experience with Salesloft or other Sales Engagement Platforms (not required, but highly valued)
• Bilingual (English/Spanish) is preferred
• Familiarity with Teaching Strategies solutions and products

Benefits

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field