Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
Collaborate cross-functionally to align creative, product, and marketing resources with the calendar.
Track deadlines, dependencies, and priorities to ensure campaigns launch as planned.
Proactively flag conflicts, delays, or missing assets and propose solutions to keep the calendar on track.
Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
Maintain high standards for deliverability, brand consistency, and lifecycle alignment.
Ensure campaigns are executed according to strategic goals, with accurate segmentation and personalization.
Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.
Use performance insights to iterate campaigns, flows, and lifecycle programs.
Translate marketing strategy into actionable creative briefs with clear guidance for internal and external teams.
Provide feedback grounded in performance data, ensuring creative output aligns with brand voice and lifecycle objectives.
Support segmentation, targeting, and personalization strategies using customer behavior, engagement signals, and lifecycle stage insights.
Monitor campaign performance and generate insights to inform messaging, targeting, and creative decisions.

3–5 years in lifecycle, CRM, or retention marketing
Klaviyo expert with hands-on experience building and deploying campaigns and automations
Experience leveraging RFM segmentation and other advanced audience strategies
Proven ownership of briefing, execution, and reporting processes
Strong collaboration skills, especially with creative teams
Detail-oriented with strong accountability and follow-through
Comfortable in a fast-paced ecommerce environment
Preferred but not required: Experience in DTC ecommerce, apparel, or consumer brands.
Familiarity with lifecycle metrics such as LTV, cohort analysis, or segmentation strategy.
Experience implementing structured testing frameworks and performance optimization processes.

Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs.
4% Retirement matching after 6 months of employment.
Paid parental leave program after 1 year.
Monthly "Random Act of Generosity".
40% off product discounts on the Kindred Bravely website and 15% off for friends and family!

Lifecycle Marketing Specialist

Key skills