End-to-End Campaign Execution: Build and launch creative multi-channel campaigns (email, LinkedIn, webinars, and direct mail) to drive customer engagement and demand generation.
Creative Storytelling: Weave together compelling narratives that ground campaigns across personas and channels.
Content Coordination: Collaborate with the brand team to develop high-performing assets, including content, ad copy, and email templates.
Repurpose key existing assets into high-performing ads and email campaigns.
Campaign Reporting & Optimization: Monitor campaign performance daily. You’ll be expected to report on metrics such as direct sourced and influenced pipeline, suggesting tweaks to improve ROI.
Lifecycle Campaign Management: Own the execution of scaled customer communications, including onboarding sequences, new feature announcements, newsletters, and adoption nurture tracks to reduce churn.
Expansion & Upsell Marketing: Execute data-driven campaigns targeting existing users for product upgrades, cross-selling, or seat expansion to increase Net Retention Rate (NRR).
Customer Reporting & Optimization: Track and report on customer engagement metrics: CTR, CQL (Customer Qualified Leads), feature adoption rates, and the impact of marketing on expansion pipeline.

Experience: 2–4 years in a B2B marketing role (Demand Gen, Growth, or Marketing Ops).
Tech Stack: Proficiency with Marketing Automation Platforms (HubSpot, Marketo, or Pardot) and CRM systems (Hubspot or Salesforce).
Execution Mindset: You are a "doer" who enjoys the technical side of building campaigns and doesn't mind getting into the weeds of a workflow.
Analytical Skills: Comfortable with Excel/Google Sheets; you don’t just report numbers, you look for the story behind them.
Communication: Strong copywriting skills for short-form assets like email subject lines and ad headlines.

Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage.
Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
Family First: We offer paid parental leave, so you can prioritize what matters most—your family.
Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh.
Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
Grow with Us: Participate in our professional development program to expand your skills and advance your career.
Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.

Marketing Campaign Specialist

Key skills