Director of Communications – Member Engagement

Role Overview

• Own end-to-end member engagement strategy: design, execute, test, and optimize campaigns for measurable impact
• Manage the multi-channel marketing automation platform (Iterable): campaign logic, member journeys, webhook triggers, pacing rules, suppression, and re-send workflows
• Analyze campaign performance to refine timing, messaging, sequencing, and channel mix
• Own Evry Health's direct mail program: vendor relationships, multi-touch print campaign design, USPS address validation, and production oversight
• Select HIPAA-compliant print product tiers based on content sensitivity, compliance, and cost
• Review proofs, resolve production issues, and manage invoicing
• Build and maintain a comprehensive content calendar (monthly awareness campaigns, regulatory observances, and member education) in partnership with cross-functional teams
• Develop communications to promote Evry Health wellness programs in partnership with the Clinical team
• Write and edit high-quality copy for email, direct mail, digital assets, and member-facing documents
• Own all sales and broker-facing materials in close partnership with the Chief Growth Officer
• Manage the full collateral workflow from intake through design direction, revisions, and final delivery
• Ensure all materials comply with brand guidelines
• Manage co-marketing campaigns with wellness vendors and strategic partners
• Serve as the primary marketing liaison, managing schedules, deliverables, and timelines
• Execute targeted campaigns for specific member segments in coordination with Sales and Account Management
• Direct all creative production through external vendors including email templates, print materials, presentations, branded documents, and swag
• Set turnaround SLAs, review deliverables critically, provide actionable feedback, and maintain brand consistency
• Serve as quality control gate for all marketing materials before internal or external distribution
• Design and manage a formal marketing request intake and prioritization process with clear SLAs by asset type
• Conduct annual marketing audits to identify gaps and strategic improvement opportunities

Requirements

• 5+ years in marketing communications, member/customer engagement, or a closely related field
• Hands-on experience with a multi-channel marketing automation platform (journey building, campaign logic, audience segmentation)
• Proven ability to direct external creative vendors
• Experience managing direct mail or print programs, including HIPAA-compliant considerations and multi-touch sequencing
• Experience owning sales or broker-facing enablement materials with brand governance oversight
• Demonstrated ability to build and manage a content calendar across multiple teams and stakeholders
• Strong copywriting and editorial skills across formats
• Exceptional attention to detail across copy, design, and data
• Strong cross-functional collaboration skills — comfortable working with Executive, Clinical, Engineering, Sales, and Customer Service teams

Benefits

• High-impact, high-visibility role reporting directly to the COO
• Opportunity to build a communications function from the ground up — eventually leading a full team
• Innovative tools including AI-driven voice outreach and modern marketing automation
• Mission-driven work that directly improves how members access and engage with healthcare
• The stability of a public parent company (Globe Life) with startup agility