Key skills
AIGenerative AILarge Language Models
About this role
Role Overview
- Perform keyword research to identify target keywords and search intent opportunities across traditional search engines and AI-driven discovery platforms
- Implement SEO best practices to optimize on-site SEO tags, structured data, and entity signals to improve visibility in both search engine results and generative AI responses
- Optimize website copy to support keyword targeting goals while ensuring content is structured to be discoverable and cited by AI-powered search experiences and large language models
- Develop link-building and digital authority strategies to grow site authority, strengthen entity recognition, and improve keyword rankings across traditional search and generative search environments
- Identify opportunities for Generative Engine Optimization (GEO) by structuring content for AI summaries, featured snippets, knowledge panels, and conversational search experiences
- Monitor and analyze performance across organic search, AI search surfaces, and emerging generative discovery platforms to identify growth opportunities
- Discuss strategy, insights, and performance on client calls or in-person meetings, translating technical SEO and GEO concepts into clear business impact
- Develop, communicate and execute strategy, set up meeting agendas, build customized reporting, optimize performance, and act as a trusted strategic partner to our clients
- Collaborate across the paid media teams to help create blended paid media strategies that have the client’s KPI and goals as the north star
- Play an integral role as a strategic lead on a number of our accounts
Requirements
- Perform keyword research to identify target keywords and search intent opportunities across traditional search engines and AI-driven discovery platforms
- Implement SEO best practices to optimize on-site SEO tags, structured data, and entity signals to improve visibility in both search engine results and generative AI responses
- Optimize website copy to support keyword targeting goals while ensuring content is structured to be discoverable and cited by AI-powered search experiences and large language models
- Develop link-building and digital authority strategies to grow site authority, strengthen entity recognition, and improve keyword rankings across traditional search and generative search environments
- Identify opportunities for Generative Engine Optimization (GEO) by structuring content for AI summaries, featured snippets, knowledge panels, and conversational search experiences
- Monitor and analyze performance across organic search, AI search surfaces, and emerging generative discovery platforms to identify growth opportunities
- Discuss strategy, insights, and performance on client calls or in-person meetings, translating technical SEO and GEO concepts into clear business impact
- Develop, communicate and execute strategy, set up meeting agendas, build customized reporting, optimize performance, and act as a trusted strategic partner to our clients
- Collaborate across the paid media teams to help create blended paid media strategies that have the client’s KPI and goals as the north star
- Play an integral role as a strategic lead on a number of our accounts
Benefits
- Health, dental, and vision
- PTO
- Summer Fridays
- Wellness and commuter benefits
- Work with a fun, consultative team of experts
- Location
- headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava