Develop and execute comprehensive go-to-market plans with key technology alliances and cloud providers.
Collaborate with cross-functional teams, including sales, product marketing, field marketing, and corporate marketing, to align partner marketing initiatives with overall business objectives.
Manage co-marketing campaigns, events, and programs to drive partner engagement and generate demand.
Work with product marketing to create and deliver compelling marketing content, including case studies, whitepapers, webinars, and presentations.
Build and maintain strong relationships within our tech alliance and cloud provider ecosystem to ensure alignment and maximize joint marketing efforts.
Collaborate with enablement and product marketing to build internal collateral and deliver enablement on key partnerships.
Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of partner marketing programs and initiatives; share progress with stakeholders.
Manage to a budget and be able to show demonstrable ROI; experience managing AWS and Microsoft MDF programs is a plus.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
8+ years of experience in partner marketing, preferably with a focus on tech alliances and/or cloud providers.
Proven track record of developing and executing successful partner marketing programs.
Experience working in cyber security, and a strong grasp of CIO/CISO buyer persona.
Strong understanding of the cloud ecosystem and technology alliances.
Excellent communication, collaboration, and project management skills.
Analytical mindset with proficiency in data analysis and reporting tools to track and measure marketing performance.
Self-starter with a proactive approach to problem-solving and a passion for driving results in a fast-paced, dynamic environment.
Demonstrated strong attention to detail and ability to meticulously manage multiple marketing campaigns, ensuring accuracy and consistency across all partner communications and deliverables.