EMEA Regional Marketing Manager – 12 Month Maternity Coverage

Role Overview

• Develop and execute region-wide, multi-channel and multi-country growth marketing campaigns (e.g., SEM, social, email, content, webinars, and events) to drive lead generation and meet new business objectives
• Adapt global campaigns to reflect regional priorities, vertical focus areas, and varying levels of market maturity across EMEA
• Localize global positioning, messaging, and campaigns into messaging that reflects local business challenges, buyer personas, cultural nuances, and regulatory considerations
• Support development of product narratives, pitch decks, playbooks and other sales collateral
• Monitor, test, and optimize regional programs to improve performance, enhance conversion rates, and deliver measurable results
• Work closely with EMEA Sales, Product, Marketing, and other teams to ensure activities are aligned with business goals and customer needs
• Present and collaborate with senior leadership, providing insights, recommendations, and updates on campaign performance and alignment with business growth
• Collaborate with external agencies and vendors to execute campaigns effectively, ensuring they align with our brand and goals
• Leverage data analytics and customer insights to identify growth opportunities and refine campaign messaging
• Develop and implement lead nurturing strategies that move prospects and drive high-quality pipeline growth
• Partner closely with EMEA Sales leadership to support key territories and strategic accounts through targeted field marketing initiatives, executive events, roundtables, trade shows, and ABM programs
• Monitor performance at both regional and country levels and provide regular performance reports, KPIs, and campaign analysis to key stakeholders, ensuring visibility into the effectiveness of demand generation initiatives.

Requirements

• 8
• 10 years of combined experience in strategy, B2B marketing or product marketing, with direct experience supporting EMEA markets
• Proven experience managing multi-country campaigns across Europe and/or broader EMEA
• Strong understanding of digital marketing channels (e.g., SEO, SEM, email marketing, social media, content marketing) and demand generation best practices
• Proven track record of designing, executing, and optimizing high-impact demand generation campaigns that generate qualified leads and contribute to business growth
• Experience using marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Comfortable working across time zones and cultures, adapting to diverse stakeholders and audiences.

Benefits

• Health insurance
• Professional development opportunities