Primarily responsible for managing the execution and analysis of marketing campaigns & activities for Shankman’s clients at Kroger.
Lead shopper marketing at Kroger, utilizing Kroger-owned platforms, as well as third party providers
Operate as a subject-matter-expert on marketing programs available from Kroger
Learn the details of these programs and successfully apply them to reach the marketing and promotional goals of our customers & clients
Host planning sessions with clients to develop a strategic marketing plan employing a variety of layered tactics
Plan, conduct & host quarterly business reviews with key clients to review upcoming marketing plans, present results from recent/previous events, key learnings & future recommendations
Submit and set up promotions for execution, including digital coupons, targeted and untargeted digital media campaigns, and loyalty marketing events, etc.
Manage online digital programs throughout the promotional time-period and adjust key variables as needed
Complete analysis of programs at their conclusion and apply learnings to future recommendations
Apply principles of budgeting and ROI to maximize investment opportunities
Other duties will include ensuring up-to-date marketing information with Kroger, such as digital search tags, keywords, online presence including images and more

Bachelor's Degree in appropriate business-related subject
4 years relevant experience in shopper focused marketing required
Strong communication skills
Strong attention to detail, as well as great adaptability and emotional intelligence
Advanced skills in MS Office
Skills working with AI a plus
Ability to adapt to changing technology and learn new digital interfaces quickly
Possess strong speaking skills and an ability to present complicated material in an easy-to-process fashion to upper level and executive management from Shankman, clients and key accounts

Customer Marketing Manager

Key skills