Key skills
Collaboration
About this role
Role Overview
- Develop and execute YouTube-first video formats aligned with the brand’s voice, mission, and audience.
- Translate beauty education, transformations, and creator stories into engaging, story-driven narratives.
- Lead the full YouTube production cycle: research, ideation, scripting, filming, and post-production collaboration.
- Experiment with long-form formats designed to educate, inspire, and entertain the brand’s global audience.
- Collaborate with internal brand, product, and marketing teams to ensure content accuracy and alignment.
- Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement.
Requirements
- 5+ years as a video producer, filmmaker, or content creator with a strong storytelling portfolio (required).
- Experience producing YouTube-optimized content for beauty, lifestyle, or creator-led channels.
- Ability to translate educational or technical topics into accessible, engaging stories.
- Highly proactive and comfortable running an end-to-end production pipeline independently.
- Strong collaborator with experience working across brand, creative, and marketing teams.
- Bonus: Experience working with agencies or external creative partners, navigating multi-stakeholder workflows and brand guidelines.
- Deep knowledge of YouTube trends, best practices, and audience engagement strategies.
- Bonus: Experience producing beauty, haircare, or transformation-based content.