Customer Marketing Manager

Role Overview

• Own the customer lifecycle marketing strategy across all stages – including adoption, expansion, renewal, up-sell and advocacy opportunities.
• Develop and execute targeted retention-driving initiatives, including automated journeys, feature adoption campaigns, renewal reminder programs, and re-engagement efforts.
• Design and implement upsell and cross-sell campaigns, leveraging usage data, customer segmentation, and expansion triggers.
• Identify expansion opportunities based on product utilization, account growth signals, and lifecycle stage, and build targeted campaigns to support add-on, upgrade, and multi-product adoption.
• Partner closely with Retention, Account Management, and Customer Success teams to align messaging, timing, and touchpoints across the full customer journey.
• Support renewal and expansion campaigns with coordinated multi-channel communications (email, in-app messaging, webinars, customer events, sales enablement content).
• Collaborate with Product Marketing to translate new releases, add-ons, and premium features into customer-facing campaigns that drive adoption and revenue growth.
• Create customer-facing assets such as playbooks, enablement guides, use-case content, webinars, and educational resources to increase product engagement and support expansion conversations.
• Develop and manage customer advocacy initiatives in partnership with Customer Success (case studies, testimonials, reviews, referral programs).
• Track and report on lifecycle performance metrics, campaign effectiveness, renewal influence, expansion pipeline contribution, and customer engagement trends.
• Continuously optimize segmentation, messaging, and timing based on performance data and feedback from Customer Success and Retention teams.

Requirements

• 4–8+ years of B2B SaaS marketing experience, with strong emphasis on customer marketing, lifecycle marketing, retention, or growth marketing.
• Proven experience building onboarding, adoption, renewal, and expansion (upsell/cross-sell) campaigns that influence revenue retention metrics.
• Strong understanding of SaaS retention and expansion drivers including product usage, engagement scoring, churn signals, and expansion triggers.
• Experience collaborating cross-functionally with Customer Success, Account Management, Sales, Product Marketing, and Revenue Operations teams.
• Hands-on experience with marketing automation platforms, CRM systems, and customer engagement tools.
• Strong analytical skills with the ability to translate customer data into actionable lifecycle and expansion strategies.
• Excellent written communication skills with the ability to create clear, value-driven messaging for existing customers.
• Ability to manage multiple lifecycle and expansion programs simultaneously in a fast-paced environment.
• Experience in cybersecurity, IT, or technical B2B SaaS environments is a plus.
• Bachelor’s degree preferred or equivalent work experience.

Tech Stack

• Cyber Security

Benefits

• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program
• Wellness programs
• 401k and employer matching for (US Employees)
• Comprehensive Time Off policy
• An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)