Hype HR is a fintech and lead generation business operating across the US and Canadian markets. They are seeking a hands-on Marketing Manager to take full ownership of their SMS operation, oversee email and PPC programs, and drive measurable improvement across all channels.
Responsibilities:
- Set daily send volumes per platform, list, and carrier based on data availability, performance, and cost targets
- Write and update SMS message templates as needed — including A/B variants by platform, brand, and send type (transactional vs. bulk)
- Monitor campaign launch every morning from 7:30 AM EST, ensuring sends go out on time and at the correct volumes
- Review and act on real-time performance data: delivery rate, click-through rate (CTR), redirect rate, opt-out rate, and revenue per send
- Manage multiple SMS sending platforms simultaneously across 10DLC, TFN, and shortcode number types, understanding the characteristics and performance of each vendor
- Monitor and manage phone number health: track CTR by number, identify degrading numbers, procure replacements, and add new numbers to sending pools
- Manage vendor accounts including balance monitoring, billing settings, and escalation to vendor support when platform issues arise
- Coordinate with the development team on webhook integrations, API configurations, lead routing, and new platform onboarding
- Monitor and actively manage opt-out rates by carrier and platform
- Manage carrier-level caps (e.g., daily T-Mobile limits) and segment traffic across carriers to maximize deliverable volume
- Respond to carrier complaints and channel audits: investigate flagged issues, coordinate technical fixes, and manage communication with the carrier or platform to restore channel standing
- Analyze delivery performance by carrier (AT&T, T-Mobile, Verizon, MVNOs, and unknown/other segments) and adjust traffic routing to optimize results
- Implement and maintain state-level time zone compliance rules
- Manage contact list intake, segmentation, and assignment across SMS platforms and providers
- Monitor contact data freshness and burn rates — track how quickly lists exhaust, identify repeat-contact patterns, and coordinate new data sourcing
- Maintain suppression lists and opt-out registries; proactively add fraudulent, undeliverable, or high-risk contacts to prevent compliance exposure
- Manage undeliverable contact handling: analyze delivery failure statuses, decide whether to retry or suppress, and coordinate system logic with the development team
- Evaluate incoming contact quality by carrier distribution, geography, and data age before sending
- Strategic oversight of email campaigns across US and Canadian markets, with day-to-day execution handled by the existing email team
- Review ESP performance, deliverability health, domain/DNS configuration, and list hygiene
- Ensure CASL-compliant workflows for Canadian campaigns including consent management and unsubscribe processing
- Manage warmup account infrastructure for email programs: monitor account health, batch management, and warmup service performance
- Oversight of Google Ads campaigns across internal lending and lead generation funnels
- Monitor redirect rates, CTR, and revenue contribution; identify and investigate performance drops at the start of campaign windows
- Collaborate with the analytics team on traffic performance analysis and channel comparison reporting
Requirements:
- Hands-on, practitioner-level experience running SMS marketing at high volume — you have personally managed campaigns, not just overseen them
- Deep knowledge of SMS infrastructure: 10DLC, TFN, and shortcode number types; platform operations for providers such as Infobip, Twilio, ClickSend, Wavix, or equivalents
- Working knowledge of carrier ecosystem: understanding how AT&T, T-Mobile, Verizon, and MVNOs behave differently and how to manage traffic across them
- Strong understanding of TCPA compliance, opt-out management, and carrier complaint response processes
- Experience with message character encoding, multi-part SMS management, and template optimization for deliverability
- Background in consumer lending, personal finance, lead generation, or fintech strongly preferred
- Solid email marketing experience: ESP platforms, domain health, deliverability
- Familiarity with PPC (Google Ads): campaign structure, performance monitoring, and redirect/conversion analysis