Marketing Manager

Hype HR is a fintech and lead generation business operating across the US and Canadian markets. They are seeking a hands-on Marketing Manager to take full ownership of their SMS operation, oversee email and PPC programs, and drive measurable improvement across all channels.

Responsibilities:

• Set daily send volumes per platform, list, and carrier based on data availability, performance, and cost targets
• Write and update SMS message templates as needed — including A/B variants by platform, brand, and send type (transactional vs. bulk)
• Monitor campaign launch every morning from 7:30 AM EST, ensuring sends go out on time and at the correct volumes
• Review and act on real-time performance data: delivery rate, click-through rate (CTR), redirect rate, opt-out rate, and revenue per send
• Manage multiple SMS sending platforms simultaneously across 10DLC, TFN, and shortcode number types, understanding the characteristics and performance of each vendor
• Monitor and manage phone number health: track CTR by number, identify degrading numbers, procure replacements, and add new numbers to sending pools
• Manage vendor accounts including balance monitoring, billing settings, and escalation to vendor support when platform issues arise
• Coordinate with the development team on webhook integrations, API configurations, lead routing, and new platform onboarding
• Monitor and actively manage opt-out rates by carrier and platform
• Manage carrier-level caps (e.g., daily T-Mobile limits) and segment traffic across carriers to maximize deliverable volume
• Respond to carrier complaints and channel audits: investigate flagged issues, coordinate technical fixes, and manage communication with the carrier or platform to restore channel standing
• Analyze delivery performance by carrier (AT&T, T-Mobile, Verizon, MVNOs, and unknown/other segments) and adjust traffic routing to optimize results
• Implement and maintain state-level time zone compliance rules
• Manage contact list intake, segmentation, and assignment across SMS platforms and providers
• Monitor contact data freshness and burn rates — track how quickly lists exhaust, identify repeat-contact patterns, and coordinate new data sourcing
• Maintain suppression lists and opt-out registries; proactively add fraudulent, undeliverable, or high-risk contacts to prevent compliance exposure
• Manage undeliverable contact handling: analyze delivery failure statuses, decide whether to retry or suppress, and coordinate system logic with the development team
• Evaluate incoming contact quality by carrier distribution, geography, and data age before sending
• Strategic oversight of email campaigns across US and Canadian markets, with day-to-day execution handled by the existing email team
• Review ESP performance, deliverability health, domain/DNS configuration, and list hygiene
• Ensure CASL-compliant workflows for Canadian campaigns including consent management and unsubscribe processing
• Manage warmup account infrastructure for email programs: monitor account health, batch management, and warmup service performance
• Oversight of Google Ads campaigns across internal lending and lead generation funnels
• Monitor redirect rates, CTR, and revenue contribution; identify and investigate performance drops at the start of campaign windows
• Collaborate with the analytics team on traffic performance analysis and channel comparison reporting

Requirements:

• Hands-on, practitioner-level experience running SMS marketing at high volume — you have personally managed campaigns, not just overseen them
• Deep knowledge of SMS infrastructure: 10DLC, TFN, and shortcode number types; platform operations for providers such as Infobip, Twilio, ClickSend, Wavix, or equivalents
• Working knowledge of carrier ecosystem: understanding how AT&T, T-Mobile, Verizon, and MVNOs behave differently and how to manage traffic across them
• Strong understanding of TCPA compliance, opt-out management, and carrier complaint response processes
• Experience with message character encoding, multi-part SMS management, and template optimization for deliverability
• Background in consumer lending, personal finance, lead generation, or fintech strongly preferred
• Solid email marketing experience: ESP platforms, domain health, deliverability
• Familiarity with PPC (Google Ads): campaign structure, performance monitoring, and redirect/conversion analysis