Manage and efficiently scale Thumbtack’s Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit—driving incremental customer growth, while balancing positive contribution.
Responsible for in-house campaign management and optimizations—including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices.
Build and implement Paid Social testing roadmaps with XFN partners, driving a continuous test-and-learn approach across audiences, creative, and platforms.
Identify and execute opportunities for channel expansion and scaling newer platforms.
Responsible for tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results.
Partner closely with analytics, product, and marketing tech teams to build automated tools for audience workflows, creative decisioning, campaign builds, and reporting.
Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative.
Partner with external agency and platform relationships
pushing for innovation, unlocking new opportunities, and ensuring Thumbtack remains on the leading edge of social marketing.

6+ years of experience managing, scaling, and evolving paid social programs.
Proven success directly managing complex Paid Social campaigns and optimizations, including dynamic ads and AB tests.
Deep platform and technical expertise in Meta, TikTok, Pinterest, and emerging social platforms (dynamic ads, CAPI, etc).
Strong analytical chops
experience with Excel/Google Sheets (pivot tables, lookups) and hands-on exposure to incrementality, A/B testing, lift testing, and attribution frameworks.
Demonstrated ability to manage multi-million dollar budgets with efficiency and strategic rigor.
Confident communicator with proven experience collaborating with multiple cross-functional partners.
Comfort in a fast-paced, high-stakes growth org
with a bias for action, experimentation, and results.

Growth Marketing Manager, Paid Social

Key skills