Software Product Marketing Lead

Role Overview

• Conduct and/or guide thorough primary and secondary market research to understand customer needs, market trends, and competitive landscape.
• Analyze market data to identify opportunities and threats.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Maintain a deep understanding of customer personas and pain points. Comfortable presenting to customers and partners in virtual and in-person meetings and events.
• Develop clear and compelling product positioning, messaging, and value propositions.
• Craft and communicate product stories that resonate with target audiences.
• Develop sales tools and training materials to support the sales team in effectively selling the product.
• Conduct product training sessions and provide ongoing support to the sales team.
• Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities, contributing to the team's success by confidently exerting informal authority.
• Manage budget with accuracy and in alignment with applicable company policies.

Requirements

• BA in Marketing, Software Engineering or related field, MBA or similar preferred.
• 10+ years of proven experience in product marketing, ideally with experience in B2B SaaS or other software product marketing and/or communications.
• Demonstrated success in developing and leading portfolio positioning, product messaging, and product launches via integrated marketing and communications campaigns.
• Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging, with eye for creativity.
• Excellent written and verbal communication, including crafting compelling presentations and marketing collateral.
• Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
• Flexibility and the ability to pivot when changes occur rapidly.
• Ability to interface effectively with executive management.
• Natural curiosity with a passion for understanding market trends and customer needs.
• Exhibit a strong work ethic as a self-starter who takes initiative and can manage complex projects with attention to detail, delivering measurable results within tight deadlines.

Benefits

• Equal Opportunity Employer (EEO)
• HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).