Support the setup, management, and optimization of campaigns across Meta platforms (Facebook & Instagram)
Assist with campaign structure, audience testing, creative testing, and budget allocation
Monitor performance daily/weekly and implement optimization actions based on data
Collaborate with designers and video editors to iterate on ad creatives based on performance insights
Conduct performance analysis and provide clear insights and recommendations
Support scaling efforts for winning campaigns
Troubleshoot performance issues and maintain account hygiene.

3+ years of hands-on experience managing Meta Ads campaigns (e-commerce required)
Strong understanding of performance metrics (CPA, ROAS, MER, CTR, CVR, etc.)
Experience working with agencies or multiple client accounts simultaneously
Analytical mindset with the ability to interpret data and act quickly
Comfortable working independently with minimal supervision
Strong English communication skills (written and spoken)
Experience with TikTok Ads or Google Ads is a plus.

Freelance Meta Ads Specialist – Paid Media Support

Key skills