Develop our strategic marketing agenda together with Sales, Revenue & operational Marketing — always with the aim of advancing the brand to be visible, modern & unmistakable.
Own our CRM strategy: improve data quality, refine segments, build automation, manage campaigns and make technical setups shine.
Design and launch a guest loyalty program — turning guests into true Platzl fans.
Strengthen our digital presence through clever online marketing, customer journeys and data-driven optimizations.
Connect people, systems & ideas: you will hold the interfaces between Marketing, IT, Revenue & hotel operations together so everything works seamlessly.
Drive our digital tools & systems forward in collaboration with our Head of Digitalisation.
Take on project management for strategic marketing & digital projects — structured, reliable and with Munich-style ease.

Degree in Marketing and several years of experience in strategic marketing (hotel industry experience is a plus).
Strong CRM skills and enthusiasm for systems, data, automation, and an understanding of digital infrastructure.
Business acumen and experience building loyalty programs — ideally in hotels or F&B.
Desire for continuous development — professionally and personally, driven by curiosity.
Very good German and English skills to communicate effectively both internally and externally.
A personable manner that fits our Platzl family.
Organizational talent, quick comprehension and enjoyment of cross-functional collaboration.
Communicative, creative, solution-oriented and with a genuine Munich-style hands-on mentality.

Family atmosphere & strong team: we live a unique, warm culture — teamwork matters to us.
Prime location: work in the heart of Munich with excellent transport connections.
Individual onboarding: we tailor your start to your needs — including cross-training to gain an overview of our hotels.
Your development: regular goal and development reviews plus a monthly training calendar with internal and external courses give you room to grow.
Long-term perspective: we offer job security and the opportunity to develop in a distinctive environment.
Flexible working hours & hybrid work options for better work–life balance.
Team spirit: we like to celebrate — join our team events!
Attractive perks: referral bonuses when you bring new talent to the team.
Daily fresh breakfast, lunch and dinner, plus beverages.
Complimentary cleaning of your business attire.
“Platzl sportln” with Bi PHiT, discounted rates at Body & Soul and Wellpass membership starting May 2026.
Reduced rates at our hotels & F&B outlets and benefits through the Privathoteliers network.
We are part of Fair Job Hotels & a partner of JobRad.

Manager Strategic Marketing, CRM

Key skills