Translate product features and value propositions into concise, customer-centric benefit statements for marketing materials and campaigns.
Develop product positioning frameworks and messaging guides.
Collaborate with brand, content, and design teams to ensure consistent product language.
Craft storytelling concepts and product narratives that drive awareness.
Review and edit all product-related content for clarity.
Partner with product managers for marketing presentation accountability.
Gather competitive intelligence and market trends for product differentiation.
Educate marketing and sales teams on key product messages.
Own timelines and deliverables for product marketing initiatives.

5+ years’ experience in product marketing, content development, or brand messaging
Exceptional written and verbal communication skills; ability to simplify complex topics
Experience building and maintaining messaging guides and positioning statements
Highly collaborative, with a proven record supporting brand, creative, and campaign teams
Strong analytical mindset to inform messaging
Familiarity with competitive analysis and value proposition development

B2B Product Marketing Manager

Key skills