Manager, Brand Governance

Role Overview

• Serve as the subject matter expert and primary point of contact for brand governance, standards and brand-related inquiries.
• Develop, maintain and evolve brand guidelines, frameworks, and standards; review and approve branded messaging and visual assets.
• Support and participate in Belden’s brand transformation initiatives, including planning and implementation.
• Contribute to the evolution of brand architecture with connected brands and portfolio alignment across products and solutions.
• Collaborate with business and marketing partners on product and solution launches, serving as the brand expert for naming, branding and trademark considerations.
• Manage Belden’s trademark portfolio, including applications, renewals, compliance and communication.
• Partner with Legal to monitor and address trademark infringements and protect Belden’s intellectual property and brand equity.
• Mitigate brand and reputational risk through proactive monitoring of online and offline brand usage.
• Manage and collaborate with external agencies to own brand research.
• Translate brand research and performance insights into actionable guidance for brand standards, messaging frameworks, and brand investment priorities.
• Develop and support strategic brand-building, multi-channel marketing campaigns.
• Partner with the Digital Transformation team to develop and manage a cohesive web domain strategy for current and future Belden domains.
• Educate and train employees, partners, and agencies on proper brand usage and governance practices.
• Develop tools and resources that enable efficient, compliant brand execution across the organization.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field
• 5+ years of marketing experience with a strong focus on brand management
• Demonstrated experience implementing and governing brand systems in a complex, B2B and global environment
• Proven ability to balance brand consistency with business needs and speed to market
• Strong project management, organizational and prioritization skills with excellent attention to detail
• Experience gathering, analyzing and translating customer insights into actionable strategies
• Strong written and verbal communication skills with the ability to influence without direct authority
• Experience managing agencies and external vendors
• Preferred Experience working with trademark and intellectual property considerations; familiarity with IP law and regulations or a strong willingness to learn
• Experience supporting brand integration in mergers and acquisitions.

Benefits

• health/dental/vision
• long term/short term disability
• life insurance
• HSA/FSA
• matching retirement plans
• paid vacation
• parental leave
• employee stock purchase plan
• paid leave for volunteer work in your community
• training opportunities
• professional talent management and succession planning
• corporate health well-being initiatives
• commitment to diversity, equity, inclusion and sustainability