Develop and implement AI-native approaches to growth marketing, including leveraging AI tools for content creation, audience targeting, and personalization at scale.
Own and execute product marketing strategy including market positioning, go-to-market planning, and product messaging frameworks.
Engage actively with communities, forums, and influencers to increase awareness, trust, and credibility of our books and resources.
Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings.
Cultivate relationships with influencers and experts to secure authoritative endorsements.
Execute email marketing campaigns targeted at audiences to drive user engagement and direct sales.
Plan and execute targeted Amazon discount campaigns to boost visibility, traffic, and conversions across key titles.
Monitor, analyze, and optimize landing pages and product pages specific to maximize visitor conversion rates.

Proven track record (2+ years) in growth or devrel marketing, ideally within tech publishing.
Expertise in influencer outreach and acquisition, Amazon marketing strategies, and community engagement.
Strong analytical skills with experience optimizing email campaigns and onsite conversion.
Exceptional communication and relationship-building skills, particularly within technical communities.

Growth Lead

Key skills