Account Executive – Retail & FMCG

Role Overview

• Own the full sales cycle: lead generation, prospecting, engagement, proposal development, negotiation and deal closure.
• Actively build and manage a strong sales funnel, using structured outbound approaches and sales tools (e.g. LinkedIn Sales Navigator, CRM, lead qualification tools).
• Proactively reach, engage and re-engage prospects with a strong bias toward action and follow-through.
• Collaborate with retailers and FMCG manufacturers to identify in-store execution challenges and position Wiser as a strategic partner.
• Demonstrate strong understanding of in-store FMCG dynamics, including: o Category management principles o Key selling periods (seasonality, promotions, peak trading moments) o Core FMCG and retail KPIs (distribution, visibility, pricing, execution, compliance, availability).
• Confidently discuss in-store performance metrics and execution levers with senior commercial, category and sales leaders.
• Build clear, data-driven commercial proposals, including: o Analytical thinking around coverage, targets, scope and expected outcomes o Structuring offers that are realistic, credible and value-driven.
• Support the creation of client insight presentations, leveraging data to highlight opportunities, risks and performance gaps.
• Proactively source, analyze and interpret data to generate relevant insights for prospects and customers.
• Translate complex data into clear commercial narratives that support decision-making.
• Contribute to content creation (sales decks, thought leadership snippets, insight summaries) to support prospect engagement.

Requirements

• 2-5 years proven experience in Retail, FMCG, Consumer Electronics, Food & Beverage, or Pharmaceuticals, ideally in a commercial, sales or consulting role.
• Strong understanding of physical retail and in-store execution.
• Experience selling SaaS or data/insight solutions is a strong plus.
• Demonstrated ability to prospect, build pipelines and close deals in a proactive, structured way.
• Comfortable engaging with senior and C-level stakeholders.
• Strong analytical mindset with the ability to think critically about targets, coverage and commercial scope.
• Highly autonomous, execution-oriented and results-driven.
• Clear communicator with strong presentation and storytelling skills.
• Curious, proactive and comfortable working with data and insights.

Benefits

• Health insurance
• Equal Employment Opportunity Employer