Develop and execute the SEO strategy across multiple lead-generation service websites
Build scalable service + suburb page structures to support multi-location SEO across thousands of suburbs in Australia
Implement programmatic or templated SEO frameworks to scale location-based content
Manage and optimise Google Business Profiles across multiple regions
Improve lead generation and conversion performance from organic search
Conduct technical SEO audits and optimise site architecture, indexing, and internal linking
Collaborate with developers to implement scalable SEO architecture, particularly around programmatic suburb and service pages that support large-scale multi-location SEO frameworks.
Requirements
Strong experience in SEO and organic growth, including multi-location/local SEO at scale in Australia
Proven ability to build scalable service + suburb page structures and programmatic/templated content for multi-brand or multi-site lead-generation websites
Experience managing Google Business Profiles and optimising legacy websites to revitalise organic traffic
Strong technical SEO knowledge: site architecture, indexing, crawlability, internal linking, content cannibalisation, Core Web Vitals
Proven ability to drive lead generation and optimise conversion funnels from organic traffic
Familiar with SEO and analytics tools (SEMrush preferred) to monitor performance and guide growth