Key skills
Analytics
About this role
Role Overview
- Develop and execute the SEO strategy across multiple lead-generation service websites
- Build scalable service + suburb page structures to support multi-location SEO across thousands of suburbs in Australia
- Implement programmatic or templated SEO frameworks to scale location-based content
- Manage and optimise Google Business Profiles across multiple regions
- Improve lead generation and conversion performance from organic search
- Conduct technical SEO audits and optimise site architecture, indexing, and internal linking
- Collaborate with developers to implement scalable SEO architecture, particularly around programmatic suburb and service pages that support large-scale multi-location SEO frameworks.
Requirements
- Strong experience in SEO and organic growth, including multi-location/local SEO at scale in Australia
- Proven ability to build scalable service + suburb page structures and programmatic/templated content for multi-brand or multi-site lead-generation websites
- Experience managing Google Business Profiles and optimising legacy websites to revitalise organic traffic
- Strong technical SEO knowledge: site architecture, indexing, crawlability, internal linking, content cannibalisation, Core Web Vitals
- Proven ability to drive lead generation and optimise conversion funnels from organic traffic
- Familiar with SEO and analytics tools (SEMrush preferred) to monitor performance and guide growth