Lead the sales team in executing business development strategies in the fresh produce market
Develop and implement strategic sales plans to achieve revenue targets and maximize territory potential
Identify and secure new accounts across wholesale, retail, and foodservice sectors
Analyze market trends and customer needs to develop competitive pricing strategies
Monitor key metrics including sales volume, profit margins, and customer satisfaction
Integrate closely with warehouse and operations teams to ensure product quality and delivery excellence
Improve quality checks and strengthen customer touchpoints
Manage contracts, negotiations, and credit terms with key accounts
Maintain and grow relationships with existing customers while developing new business
Represent the company at industry events, trade shows, and customer meetings
Prepare regular sales forecasts, reports, and presentations for senior leadership
Ensure compliance with food safety and handling regulations
Collaborate with procurement teams to ensure product availability and timely delivery
Manage sales representatives and customer service staff
Conduct management meetings to drive accountability and performance
Train, mentor, and evaluate sales team members to maximize effectiveness

Bachelor's degree in Business, Agriculture, Supply Chain, or related field
Experience with temperature-controlled logistics or distribution
5+ years of sales experience in produce or perishable goods industry
2+ years of management or supervisory experience
Strong knowledge of the produce supply chain, from grower to end customer
Deep understanding of perishable logistics, cold chain management, and customer needs across wholesale, retail, and foodservice channels
Proven ability to develop strategic sales plans and achieve revenue targets
Exceptional communication, negotiation, and customer service skills
Strong team leadership and mentorship capabilities
Proficient with CRM software and Microsoft Office Suite
Ability to travel as needed for customer visits and industry events (domestic and occasional international)
Valid driver's license

Senior Sales Manager – Produce/Perishables Distribution

Key skills