Product Marketing Manager – III

Role Overview

• Owns the strategic planning, execution, and measurement of new product launches and sustainment marketing campaigns, collaborating with key business area stakeholders to ensure alignment with business objectives
• Manages contractors, vendors, and budgets for marketing initiatives, ensuring efficient allocation of resources and timely execution
• Partners with Business Development, Program Management, and Product Line Managers to identify market opportunities, translate customer needs into solutions, and prioritize high-impact growth segments
• Owns assigned marketing budget and ensures alignment with annual operating plan (AOP) objectives
• Defines, tracks, and analyzes marketing KPIs to continuously optimize campaign effectiveness and ROI
• Leads the creation and execution of external communications and messaging strategies that differentiate our products and amplify brand presence
• Builds direct customer insight through trade shows, industry events, and professional societies to refine messaging, inform positioning, and gather actionable market intelligence
• Analyzes customer, competitor, and market data to identify gaps, opportunities, and positioning strategies
• Drives cross-functional collaboration, transforming ideas into actionable initiatives with measurable impact

Requirements

• Bachelor’s degree in Marketing or Communications; or equivalent combination of education, training, and experience
• 5 – 8 years of experience in product marketing, preferably in defense, aerospace, robotics, or autonomy
• Deep understanding of strategic product marketing concepts, processes, and best practices
• Proven ability to manage multiple, complex projects simultaneously with strong organizational, analytical, and project management skills
• Experience collaborating with cross-functional teams, including engineering, business development, and government affairs
• Proficiency in MS Office (Word, PowerPoint, Excel, Outlook) and marketing automation tools such as HubSpot or Campaign Monitor
• Willingness to travel within the U.S. up to 25%

Benefits

• medical
• dental
• vision
• 401K with company matching
• a 9/80 work schedule
• a paid holiday shutdown