Owns the strategic planning, execution, and measurement of new product launches and sustainment marketing campaigns, collaborating with key business area stakeholders to ensure alignment with business objectives
Manages contractors, vendors, and budgets for marketing initiatives, ensuring efficient allocation of resources and timely execution
Partners with Business Development, Program Management, and Product Line Managers to identify market opportunities, translate customer needs into solutions, and prioritize high-impact growth segments
Owns assigned marketing budget and ensures alignment with annual operating plan (AOP) objectives
Defines, tracks, and analyzes marketing KPIs to continuously optimize campaign effectiveness and ROI
Leads the creation and execution of external communications and messaging strategies that differentiate our products and amplify brand presence
Builds direct customer insight through trade shows, industry events, and professional societies to refine messaging, inform positioning, and gather actionable market intelligence
Analyzes customer, competitor, and market data to identify gaps, opportunities, and positioning strategies
Drives cross-functional collaboration, transforming ideas into actionable initiatives with measurable impact
Requirements
Bachelor’s degree in Marketing or Communications; or equivalent combination of education, training, and experience
5 – 8 years of experience in product marketing, preferably in defense, aerospace, robotics, or autonomy
Deep understanding of strategic product marketing concepts, processes, and best practices
Proven ability to manage multiple, complex projects simultaneously with strong organizational, analytical, and project management skills
Experience collaborating with cross-functional teams, including engineering, business development, and government affairs
Proficiency in MS Office (Word, PowerPoint, Excel, Outlook) and marketing automation tools such as HubSpot or Campaign Monitor