Marketing Specialist – Field, Content Marketing

Role Overview

• Execute the Malaysia field marketing calendar end-to-end, including industry events, networking formats, vendor coordination, and post-event lead capture.
• Partner with Sales and Partnerships teams to define audience targeting, manage invite operations, and oversee post-event follow-up cadences.
• Co-design and launch joint marketing initiatives with priority partners, spanning webinars, email campaigns, social media, and bespoke B2B content.
• Build and maintain partner marketing toolkits, including one-pagers, pitch decks, and landing pages tailored to the Malaysian SME and Growth segments.
• Coordinate the production of localised case studies, customer stories, and vertical narratives by collaborating with writers, designers, and external agencies.
• Localise global brand messaging and assets—including nurture emails and event collateral—to ensure they resonate culturally and linguistically within the MY market.
• Support performance marketing and competitor campaigns by providing local insights, creative briefs, and rigorous QA of copy and tracking links.
• Build and maintain comprehensive dashboards to track lead generation, opportunity pipeline, and the overall ROI of Malaysian marketing activities.
• Manage the Malaysia asset repository, ensuring all content is organised, up-to-date, and effectively utilised across all partner and sales channels.

Requirements

• BA/BS degree or equivalent experience
• 3+ years of experience in marketing, specifically within field marketing, partner marketing, or integrated campaigns; experience in B2B Fintech or SaaS is strongly preferred.
• Native-level fluency in Bahasa Malaysia and professional proficiency in English is a must to effectively localise content and engage local stakeholders.
• Demonstrated track record of executing events and content programmes that directly influence sales pipeline and revenue growth.
• Comfortable working across the full campaign lifecycle, from high-level strategy and briefing to granular operations and vendor management.
• Strong project management skills, with the ability to run multiple concurrent workstreams and hit deadlines across different time zones.
• Proficient with marketing technology stacks, including CRM/Automation tools (e.g., Salesforce, HubSpot, or Marketo) and event management platforms.
• Analytical mindset with the ability to build basic reports, track UTMs, and recommend optimisations based on performance data.
• Resilient and proactive, with the ability to thrive in a fast-paced environment where priorities evolve quickly.