VP Marketing

Role Overview

• Develop and execute a comprehensive global marketing strategy, ensuring alignment with business objectives and regional market dynamics.
• Drive operational excellence by developing and executing strategies to optimise the full marketing funnel, from awareness to acquisition, ensuring MQLs seamlessly transition to SQLs and ultimately convert into closed deals.
• Implement performance-driven, data-backed marketing campaigns that align with sales goals, leveraging SEO, content marketing, paid media, account-based marketing (ABM), and marketing automation in line with the budget parameters.
• Oversee global marketing analytics, lead scoring, conversion rate optimisation, and attribution modelling to ensure data-backed decision-making and pipeline forecasting.
• Elevate the company’s brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.
• Work closely with sales leadership to create a seamless marketing-to-sales handoff, ensuring alignment on ICP (Ideal Customer Profile), lead quality, and sales enablement strategies.
• Coordinate the development of compelling positioning, messaging and competitive differentiation strategies for global markets to drive product adoption and customer retention in partnership with the marketing agency and product leadership.
• Optimise global marketing spend, allocate resources effectively, and lead a distributed team of marketers, growth strategists and demand generation experts.
• Work with Customer Success to drive customer advocacy, developing compelling new customer case studies, press releases and success stories.

Requirements

• Experience in a senior B2B SaaS marketing leadership position, ideally in financial crime, risk, or compliance sectors.
• Proven ability to scale global marketing functions across demand gen, brand, product marketing, and field marketing.
• Strong track record driving end‑to‑end demand generation and delivering qualified pipeline aligned to revenue goals.
• Expertise in GTM strategy, product positioning, segmentation, and crafting differentiated messaging for technical SaaS solutions.
• Highly data‑driven, with strong skills in marketing analytics, attribution, forecasting, and performance optimisation.
• Demonstrated experience managing global teams and collaborating across time zones and functional departments.
• Strong background in PR, analyst relations, and executive thought leadership to elevate brand presence in enterprise markets.
• Ability to translate complex AI‑driven, risk‑intelligence or compliance technologies into clear, compelling narratives.
• Experience working with or selling into regulated industries such as financial services, government, or national security.
• Proven capability to manage and optimise multi‑million‑pound marketing budgets to deliver measurable ROI and pipeline impact.

Benefits

• Competitive base salary DOE
• 25 days annual leave + birthdays off, rising to 30 days after 5 years of service & Christmas shutdown.
• Fully remote working
• 35 hour working week
• Flexible working hours.
• Private Family Healthcare
• Life Assurance
• Pension salary sacrifice
• Employee Assistance Programme
• Company contributions to your pension
• Enhanced maternity/paternity pay
• The latest tech including a top of the range MacBook Pro
• There is a well-stocked pantry with food, snacks and drinks when in the office