Execute, with limited oversight, the regional translation of the Marketing roadmap into relevant localized activities for the targeted audience in order to generate awareness and demand.
Collaborate with the regional sales organization on pursuing aligned regional priorities and targets in order to have a measurable business impact.
Track and measure the impact of marketing activities in the region in order to recommend and implement corrective actions in case of underperformance based on agreed standards and timelines.
Ensure strong engagement with internal and external stakeholders throughout the marketing lifecycle to collaboratively drive measurable outcomes, managing as appropriate, without direct authority, project teams to achieve defined goals.
Connect with relevant stakeholders, also across divisions whenever appropriate, to align overall business objectives, resource allocation, cross-functional collaboration and feedback & insights in order to ensure that marketing operations are efficient, effective, and aligned with the broader organizational goals.
Support the management of assigned budgets and negotiating discounts with external suppliers for marketing activities, conferences and events to ensure cost-effective arrangements that align with budget constraints.

BSc/BA in marketing or a related field; MSc/MA/MBA is preferred
5+ years experience in marketing, ideally in life sciences or comparable industry
Relevant knowledge of the regional market (trends, customer behavior, competitive landscape)
Excellent communication and presentation skills to cater to different stakeholders, both internal and external
High project management proficiency
Competent and confident to lead without authority
Awareness of relevant product portfolio; understanding of product features, benefits, and positioning
Strong capability to devise, measure and monitor KPIs indicative of marketing performance
Fluent in English, with additional language skills as required for regional engagement.

Regional Marketing Expert

Key skills