Own and define the North EMEA field marketing strategy, aligning regional plans to global GTM priorities and revenue targets.
Translate business objectives into comprehensive, multi-channel field marketing plans that drive pipeline creation and acceleration
Act as a strategic advisor to Sales and GTM leadership, influencing investment decisions and prioritization based on data and market insights
Design and deliver high-impact regional programs including flagship events, executive roundtables, industry trade shows, ABM activations, and strategic sponsorships
Define advanced measurement frameworks to evaluate pipeline influence, deal velocity, engagement quality, and revenue contribution
Build strong partnerships across Sales, Customer Success, Marketing, and Leadership to align regional execution with global standards

7+ years of experience in field marketing, regional marketing, or strategic event marketing within B2B SaaS or high-growth technology environments
Advanced understanding of complex enterprise B2B buying cycles and multi-stakeholder sales environments
Strong business acumen with the ability to connect marketing activity to revenue and commercial impact
Proven experience influencing senior stakeholders and advising on strategic investment decisions
Advanced analytical capabilities with experience building measurement models and evaluating multifaceted performance drivers
Exceptional project and program management skills, with the ability to manage multiple high-impact initiatives simultaneously

Lead Field Marketing

Key skills