Lifecycle Marketing Director

Role Overview

• Conduct a full audit of existing email infrastructure, workflows, segmentation, automation, analytics, and deliverability
• Recommend upgrades to ESP platforms, lifecycle structures, segmentation strategies, and reporting systems
• Partner with internal IT and system administrators to implement improvements (technical execution handled by IT)
• Lead warm-list lifecycle marketing across B2C clients, particularly education-focused accounts
• Develop nurture, remarketing, reactivation, and conversion-focused programs
• Improve performance of opt-in lists sourced from PPC, display, and digital campaigns
• Drive revenue growth through structured direct-response email strategies
• Collaborate with business development to support agency lead generation
• Develop internal email campaigns targeting prospects and conference leads
• Strengthen the agency’s email acquisition and remarketing efforts
• Upgrade existing rudimentary tracking into sophisticated reporting frameworks
• Improve visibility into open rates, inbox deliverability, conversion metrics, and revenue attribution
• Partner with CRM and IT teams to ensure tracking integrity and ROI visibility
• Collaborate with Client Services to develop client email strategies and content calendars
• Partner with PPC, social, UX/UI, and IT teams to ensure campaign integration
• Translate business objectives into actionable email strategies
• Report directly to the agency head
• Partner with system administrators on DNS authentication (SPF, DKIM, DMARC)
• Audit and improve inbox placement
• Ensure compliance with CAN-SPAM, TCPA, and other applicable regulations
• Develop structured email templates and strategic copy direction
• Collaborate with internal copywriters and creative leadership for refinement
• Elevate creative structure to improve conversion and performance.

Requirements

• 8+ years of proven email marketing experience
• Demonstrated success driving revenue through warm-list lifecycle marketing
• Strong background in B2C marketing environments (education experience a plus)
• Experience auditing and revamping under-optimized email systems
• Experience working cross-functionally without direct team management
• Ability to operate across multiple verticals simultaneously
• Proficiency with ESP platforms such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar
• Strong understanding of CRM collaboration and attribution frameworks
• Advanced knowledge of lifecycle marketing, remarketing, and segmentation strategy
• Expertise in deliverability optimization and inbox placement
• Strong analytical capabilities with a focus on revenue attribution and ROI visibility
• Ability to translate business objectives into structured email strategies.

Tech Stack

• DNS

Benefits

• Final compensation is set after evaluating experience and location.