Marketing Assistant, Copywriting

Role Overview

• Schedule content across major platforms, including Facebook, Pinterest, TikTok, Instagram, and YouTube.
• Use scheduling tools to prepare and organize upcoming posts to support engagement and community-building efforts.
• Maintain a consistent posting calendar and ensure timely, accurate delivery of scheduled content.
• Write and edit short
• and long-form content, including blog posts, email newsletters, YouTube video scripts, and social media captions.
• Repurpose content across platforms while maintaining clear messaging aligned with the brand voice and tailored to readers.
• Use AI tools such as ChatGPT and Gemini to support content creation, thoughtfully revising outputs to meet editorial and SEO standards.
• Apply basic SEO principles, including keyword usage, headers, and meta descriptions, while maintaining a reader-focused approach.
• Update existing blog content according to current SEO best practices, improving readability, formatting, and keyword alignment.
• Assist in formatting new recipe posts, strengthening internal linking, and identifying opportunities to expand content based on reader interest or seasonal trends.
• Conduct light keyword research and apply findings to ongoing SEO initiatives and new content creation.
• Follow detailed checklists and SOPs to ensure consistency and quality across all content.
• Collaborate on weekly and monthly priorities, including YouTube planning, content scheduling, and campaign execution.
• Participate in training and onboarding while remaining flexible to evolving workflows and strategy adjustments.
• Occasionally, track post performance using Google Analytics and platform insights to inform future optimization efforts.

Requirements

• 2+ years of experience in digital marketing, copywriting, or content creation for blogs, newsletters, or social media.
• Experience with Meta Business Suite (required).
• Working knowledge of SEO best practices and Google Analytics.
• Experience with Trello or similar project management tools preferred.
• Native-level English proficiency with a warm, clear, and reader-focused writing style.
• Strong understanding of SEO fundamentals, including keyword integration and content formatting.
• Comfortable integrating AI writing tools into workflows without overreliance.
• Detail-oriented with the ability to consistently follow checklists while managing multiple tasks.
• Fast learner who adapts well to shifting priorities and evolving processes.
• Collaborative yet capable of working independently and maintaining clear communication.
• Strong organizational skills with the ability to maintain consistent publishing schedules.
• Interest in cooking, home cooking culture, or Mediterranean-style cuisine highly desirable.

Benefits

• Final compensation is set after evaluating experience and location.