Sales Development Coordinator

Role Overview

• Be directly responsible for the results of the Pre-Sales area, with measurable impact on the commercial funnel (opportunities and sales, not just meetings).
• Plan, execute and optimize outbound strategies and campaigns, covering ICP definition, segmentation, approach, cadence and messaging.
• Lead the BDR team with a focus on performance, discipline and continuous improvement, ensuring clarity of goals and expectations.
• Monitor the area’s key KPIs daily (e.g., connection rate, qualified meetings, conversion to opportunity, pipeline generated and sales).
• Act quickly to correct course by adjusting strategies, campaigns, approaches or team profile whenever results are not meeting targets.
• Ensure genuine quality in lead qualification, avoiding meetings with no potential or misaligned with the ideal customer profile.
• Conduct follow-up meetings focused on data, decisions and next steps, avoiding empty rituals or meetings without a clear objective.
• Hold structured 1:1s, provide frequent feedback and conduct alignment and accountability conversations with maturity and emotional intelligence.
• Develop the team technically (outbound, messaging, prioritization, scenario assessment) and behaviorally (professional posture, ownership, autonomy).
• Work in partnership with Sales and Marketing to ensure alignment of expectations, messaging and targets.
• Be a hands-on leader capable of stepping into the operation when necessary to unblock results or test approaches.
• Analyze data and reports to identify bottlenecks, opportunities and patterns for continuous improvement.
• Ensure that processes exist to support scale and results, not just for internal organization.

Requirements

• Education: Bachelor's degree (Business Administration, Marketing, Communication, Engineering, Commercial Management or related fields).
• Solid experience with CRM (preferably HubSpot), including pipeline management, reporting, automations and performance tracking.
• Proficiency with Pre-Sales and Sales metrics and indicators (e.g., connection rates, qualified meetings, conversion to opportunity, pipeline generated).
• Strong copywriting skills for B2B prospecting, focused on opening, eliciting responses and generating qualified conversations.
• Experience with automating outbound prospecting processes, cadences and workflows.
• Practical knowledge of prospecting and sales intelligence tools (e.g., LinkedIn Sales Navigator, email tools, data enrichment, etc.).
• Good analytical skills and proficiency in Excel/Google Sheets for data analysis and decision-making (intermediate to advanced level).
• Ability to deliver training, run performance rituals and give feedback focused on development and results.
• Clear, objective and assertive communication with the ability to influence and align different teams.
• Applied knowledge of qualification and sales methodologies such as SPIN, BANT, GPCT or similar.
• Experience structuring and optimizing outbound campaigns, including ICP definition, segmentation, messaging and cadence.
• Ability to create and review playbooks, scripts and flows, always focused on conversion and opportunity quality.
• Postgraduate degree or specialization courses in Sales, Management, Growth or Leadership will be considered a plus.
• Advanced English.

Benefits

• SulAmérica health plan and Amil dental plan;
• TotalPass access to fitness and leisure activities;
• Physical and mental health programs (Eleva).
• iFood Benefits card: flexible option to manage your balance according to your preferences.
• Commuter allowance (VT);
• Or reimbursement for rideshare/app rides, company shuttle or parking if you do not opt for VT, facilitating your commute.
• Profit-sharing (PLR) tied to target achievement, tenure bonuses, marriage or childbirth bonuses, and a day off during your birthday month.
• Annual allowance for books, courses or events, and support for postgraduate, undergraduate and language studies.
• Life insurance for you and your beneficiaries.