Vice President, Sales

Role Overview

• Define the US sales vision, strategy, and annual revenue plan aligned with overall business goals.
• Manage and mentor the team on trade budgets, promotional and portfolio strategies to maximize Revenue efficiency.
• Analyze market trends, customer insights, and competitive dynamics to identify strategic and profitable areas of growth.
• Create a customer segmentation model that determines where the resources should be invested and where we need to divest resources.
• Partner with NA leadership team (GM, Supply Chain, Marketing, Finance, etc) to align go‑to‑market strategy.
• Build and manage a scalable sales operating model, including best in class forecasting, pipeline management, and performance tracking.
• Develop and execute a comprehensive go‑to‑market strategy aligned with the North America business plan.
• Establish clear sales processes, KPIs, and accountability mechanisms across the sales organization.
• Lead pricing, contract negotiation, and deal‑structuring strategies to maximize profitability.
• Build strong relationships with key customers, partners, and industry stakeholders.
• Represent the company at industry events, conferences, and strategic customer meetings.
• Monitor competitive landscape and market trends to inform strategic decisions.
• Lead key customer joint business plans and ensure accountability to deliver agreed upon measures and deliverables.
• Recruit, mentor, and develop a high‑performing sales team, including frontline associates and individual contributors.
• Foster a culture of performance, collaboration, and continuous improvement.
• Implement training programs to strengthen product knowledge, sales skills, and customer engagement.

Requirements

• Bachelor’s degree in Sales, Business, or a related field is required.
• MBA preferred.
• 15+ years of experience in multi-channel selling with at least 5-7 years in a senior leadership within the CPG industry.
• Proven track record of delivering revenue growth in a fast‑paced or scaling environment.
• Experience working closely with a General Manager or P&L owner is strongly preferred.
• Demonstrated experience developing and executing integrated growth strategies with measurable success.
• Strong analytical mindset to assess performance and make data-driven optimizations.
• Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
• Ability to travel at least 40%.

Benefits

• Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
• 401k/RRSP with company matching.
• In House & Online Learning & Development, as well as an Education Assistance Program.
• Free Bag of Premium Pet Food each month.
• Free Parking and more!